TOPICS Online Magazine

Views on Advertising

Issue 18

Home Page

Christine Leprince
Photo: Sandy Peters
"The commercial I recall took place on a bus. A girl was going to enjoy a chocolate bar. Everything around her was quiet. When she was starting to bite into her bar, there was a terrible shaking."

 

A Chocolate Bar Commercial

Christine LePrince from France

I remember a TV commercial which I liked very much when I was young. It was about a famous chocolate bar called Crunch. The unforgettable slogan, "Crunch! The chocolate which is crispy!" ended that advertisement.

The commercial, I recall, took place on a bus. A girl was going to enjoy a chocolate bar. Everything around her was quiet. When she was starting to bite into her bar, there was a terrible shaking. The girl was surprised, but instead of stopping, she went on and crunched into it another time. That time, it was like an earthquake around her. The girl was so greedy that she didn't care about what was happening around her.

In my opinion, that TV commercial was very effective. Humor and surprise were combined to create a funny ad. It seemed that chocolate bar was so delicious that you could forget the world around you. I believe that many people, especially children, must have liked this commercial and been influenced to buy that chocolate bar.

More on Advertising:
A Diamond Commercial | Ads are Sometimes Funny | The Hidden World of Marketing
How Commercials Influence Me | I Think We Need Commercials | Opinions on Advertising

Return to: Views on Advertising | Issue 18 | Home Page

TOPICS Online Magazine - ©1997-2010 - Sandy and Thomas Peters - topics.mag@gmail.com