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Asianization - The Influence of Asia on America

Yara Berg
Photo: Eivind Berg
In one day in San Francisco, or Seattle, or Houston, we can buy Sisheido cosmetics from Japan at the Galleria Mall, have sushi and sashimi in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American-Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town.

 

Yara Berg from Brazil

The so-called Americanization phenomenon seems to be more a consequence of the recent globalization in our world. If we find American products worldwide, it is also increasingly common to find Asian products in the United States.

Going to any country in Asia nowadays, we are going to see many of the American icons everywhere. A few years ago when I was in Ho-Chi-Min City, formerly Saigon, I was completely surprised at the number of billboards advertising products from multinational companies, many of them American. It is unforgettable for me the vision of the sumptuous coca cola billboard on a Ho Chi-Min street.

Living in the United States now, I am discovering many Asian products in America, from food to movies. In one day in San Francisco, or Seattle, or Houston, we can buy Sisheido cosmetics from Japan at the Galleria Mall, have sushi and sashimi in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American-Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town.

I know that many people would like to curb the globalization process in the world because they think they are losing their own culture, but it is very difficult to stop this process. We can only try to be critical and choose what is better for us to have or to buy.

However, many people think that young people are not free to choose when they are constantly bombarded by attractive advertisements which are specially made to capture the youth market. Peaceful protests could be arranged just to help people to think about the situation, but the tendency in our world is to want globalization but not like where the different products come from.

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