Spread of American Fast Food in Asia
Sam Lee from Korea
"Burger King, Seoul"
think that American fast food restaurants
are quite common in many Asian countries,
but to be accepted, they often have to
adapt to local tastes.
we can easily find American fast food restaurants
in Asia. In Korea, there is always more than one
American restaurant in a town. In downtown Seoul,
which is the capital city of Korea, we can find
Burger King across from McDonalds.
these American restaurants, it looks almost the
same as in the United States. The uniforms of the
waiters are exactly the same, and they play
years ago, I went to Tokyo, Japan. At that time, it
wasn't difficult to find an American restaurants
there, all are almost the same as in the United
States. I could buy American fast food
think that American fast food restaurants are quite
common in many Asian countries, but to be accepted
they often have to adapt to local tastes. For
example, at McDonalds in India, the taste of the
food has been changed because the original American
taste wasn't successful there.
think these restaurants encroach on the food
markets of other countries. The problem is that
when American companies are set up in other
countries, they don't just sell foods or goods.
They try to sell American culture as well.
of Western Fast
- Published by Sandy and Thomas Peters