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fads and fashions

Popular Japanese Trends and Fashions in the 1990s

To talk about fads, you can use the expressions below. Notice how they are used to describe the popularity of certain things in Japan in the 1990s.

to be popular

to be a hit

to be crazy about

to be the latest craze

to be in

to be out

Everyone is crazy about the tamagotchiA tamagotchi.

Erica Horikoshi reports on the popularity of the "tamagotchi", an interactive digital pet, in Japan. They have become very popular among school girls and office workers, but the craze for tamagotchis has created some problems in schools and offices because students and office workers use them when they should be studying or working.

Yuka Matsumoto using a cellular phoneThe PHS is the latest craze in Japan.

Yuka Matsumoto says a PHS (Personal Handy-phone System) is a good way to communicate with your friends and family. They are the in thing now Many people like to use them because they are convenient to use; they are small and easy to carry. They can be a problem as they can be distracting.


Girls display photo stickersPhoto stickers are a big hit.

Yuri Syoyama writes about a recent fad which has become a real hit with teenagers in Japan-- collecting tiny photo stickers. Teens line up at photo machines to have their pictures taken on decorated stickers which they then exchange with each other and collect in books.


Japanese girls wearing loose socks Loose socks are very popular.

Yuki Izuno reports on another craze among young girls in Japan. High school students have taken a fancy to "loose socks", huge baggy socks that hang on their legs. She discusses why these socks have become the latest craze.


High boots and shoes are a new trend. High boots and shoes are in.

Trendy Japanese girls like to wear high boots and shoes. Akiko Nakashima says they like to wear them because they think they make their legs look slimmer and they look good with both skirts and pants. They are definitely the in thing!


A Doraemon toyYoung People in Japan are crazy about Doraemon

Kayo Shigeneo introduces us to Doraemon, a loveable, blue cat-like robot who is a very popular comic book and cartoon character loved by many throughout Japan. She describes him and his popularity.

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